Should I use Yell.com for my website and digital strategy?
If you’ve been approached by a Business Development Manager for Yell.com as part of their outreach, they’re likely looking to sell you a complete ‘bespoke’ website and digital marketing strategy.
Chances are that the Yell.com sales representative strategy is fairly limited, as their salespeople come from all kinds of backgrounds, rarely with a deep understanding of digital marketing and digital strategy.
Most people who have a Yell.com website are tied into a lengthy agreement and the websites are usually quite limited. However, people use Yell.com because they’re unsure of whom else to speak to, and Yell.com trade heavily on their Yellow Pages days when they were actually pretty decent.
However, things can change – and often do. Yell’s strategy primarily focuses on getting you into a contract and then upselling you, often because you’re stuck in an agreement which has a complex exit strategy, or you’ve not gotten the results you were hoping for.
Yell.com Website Pricing (UK)
Yell offers website packages with a one-time setup fee and a recurring monthly cost.
Package Options: You can choose from three pre-designed website plans: Standard, Advanced, and Ultimate.
Package Options: You can choose from three pre-designed website plans: Standard, Advanced, and Ultimate.
Cost Breakdown: Prices range from £399 for the basic Standard plan to £3,499 for the feature-rich Ultimate plan. There’s also a monthly fee that varies between £36.50 and £75 depending on the package you select.
Features by Package:
- Standard: Includes 5 professionally written pages, 10GB storage, 1 hour of video content hosting, essential features like SSL security, a custom domain name and hosting, and one email address.
- Advanced: Everything included in Standard, plus an additional 5 pages, 20GB storage, 5 hours of video hosting, e-commerce functionality (allowing online sales), and tools for online booking or ordering.
- Ultimate: Offers all features of Advanced, with unlimited video hosting, 25 email addresses, advanced e-commerce capabilities like managing multiple currencies, dropshipping integration, and a loyalty program system.
Important Consideration: While the upfront cost might appear attractive, the ongoing monthly fees can significantly increase the website’s overall price. Most people will not need the vast majority of the above, and Yell.com focus on making things seem important that, for any business, are not really relevant. For example, do you really need 25 email addresses? Over a year, the total cost could range from roughly £1,395 to £1,020 depending on the plan. This can add up considerably over several years.